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Small Business coaching, advice & mentoring

AS Good NZ provides small business coaching, advice and mentoring, supporting business owners, including sole traders, with planning, budgeting, marketing and then implementation of sustainable business practices.


AS Good's aim is to help new business owners thrive - not just survive - by providing a strong start in the first three-six months of their journey.

As a social enterprise AS Good provides professional advice in a socially responsible way to provide equitable creative, social and economic outcomes.

AS Good continually upskills and shares these skills with clients, for example new digital tools for small business, and how to utilise Digital Boost

Areas of Expertise

Business Coaching & Mentorship 
Business Planning & Implementation
Startups, Creatives, Small Business


Client - Agencies

AS Good NZ Limited, led by Alison Mellsop Steiner, works with a range of start up businesses that come to her directly, or are referred to her by government agencies such as the Ministry of Social Development.


AS Good is also a registered provider with the Regional Business Partnership Network, a mentor for Business Mentors New Zealand and provides contract services  to Kāhui Tū Kaha (a Ngāti Whātua Iwi organisation) and more recently The Prince's Trust.


Kelly, TheKellyFit - Fitness for 65plus

“Alison is knowledgeable, kind and extremely patient. I have the most utmost appreciation for her mentorship and guidance as I venture into my own small business.  Thank you!”

"Let me express my great and positive feelings after completing such an important part of my business, the business plan you helped me to complete is actually the foundation of my business and I truly believe it will help me a lot to reach my goals."

Painting and Plastering, Construction


Get in touch to learn more about AS Good's services and how we can help you succeed on your business journey. We offer a half hour obligation-free introductory session.

Tel: +64 21-142-0968

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